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Empower Your Child Today

The Best Mindset Toy For Kids

Teaches Self-Confidence & Mindfulness

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Inspiring Little Hearts

Winston Comes Down To Earth

Winston empowers kids to rise with hope, stand with courage, and believe in themselves through the power of positive affirmations.

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Hugs, Hope & Confidence

Meet Your New Buddy!

With every affirmation card, kids grow in confidence, positivity, and mindfulness, strengthening their inner sparkle.

Empower & Inspire Kids
Boost Your Child’s Confidence Today
Spread Joy Through Donations
Perfect Gift for Kids Aged 3 & Up

For Every Little Dreamer

Gifts That Inspire Self-Belief

Believe a Buddy helps little hearts grow with confidence and courage so they can shine and believe in themselves

Receive a Buddy Donation

Our mission is to make a positive impact in the lives of children by building resilience, self-love, and a sense of empowerment. Through the donation of a Believe a Buddy affirmation teddy bear, we aim to inspire hope, support emotional healing, and offer comfort to both the child and their family during difficult times.

This mission is inspired by our founder, Cat Kozuch, who found comfort in teddy bears during her own long and scary hospital stay. Now, she is committed to giving back to children in the hospital, creating a full-circle moment and ensuring every child feels supported and surrounded by positive affirmations when they need it most.

Happy Customers

Amazing bear for my niece

My niece absolutely loves her Believe-A-Buddy Bear! My sister is an elementary school teacher, so she understands the importance of daily positive affirmations, and the Winston bear is a great way of doing that with my two-year-old niece and sister!❤️

Great sentimental gift

I love the story behind this bear. It’s such an awesome gift to give to a child. Every child needs an affirmation bear and Believe a Buddy has been so great for my nephews

Love this concept

Believe a buddy is such an impactful toy for children. What kid doesn't want a teddy bear?! Plus the positive affirmation aspect is such a helpful tool in teaching children how to love themselves and others. Thank you Cat for helping better our future!

Absolutely Recommend

I’ve been working hard to teach my daughter the importance of positive affirmations and Believe A Buddy has been a huge help and tool!

Spreading Positivity, One Bear Hug at a Time

About Believe a Buddy

At Believe a Buddy, we believe every child deserves to feel brave, confident, and loved.

Our mission is simple - to help little hearts replace fear with courage and doubt with belief.

Through Winston the Believe a Buddy bear, our inspiring storybook Winston Comes Down to Earth, and we bring joy, comfort, and self-empowerment to children everywhere.

Because when a child believes in themselves, they can do anything.

Follow us on Instagram

Tag @believeabuddy in your Instagram photos for a chance to be featured here.
Find more inspiration and heart-warming Winston moments on our Instagram.