Winston the Believe a Buddy
Bring home Winston, a 13-inch soft plush affirmation bear that inspires positivity, confidence, and self-belief in every child.
Includes:
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Winston – Large 13" tall soft plush bear
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52 Affirmation Cards – Empowering messages for each week of the year
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Plush Heart Pouch – A cozy spot to keep affirmation cards safe
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Recommended for Ages 3+
Meet Winston, the Believe a Buddy Affirmation Bear, a cuddly friend with a powerful purpose. More than a toy, Winston is a comforting companion who helps children turn negative thoughts into positive ones. Each morning, kids can choose a new affirmation card, setting the tone for a day filled with confidence, courage, and intention.
Perfect for home, classrooms, therapy environments, or hospital settings, Winston encourages mindfulness, boosts self-esteem, and emotional well-being. He’s a year-round buddy who inspires children to believe in themselves and nurture a brighter, more resilient mindset — one affirmation at a time!
RETURN EXCEPTIONS
Merchandise that has been used or altered will not be accepted for return or exchange unless there is a manufacturer defect.
EXCHANGES
No exchanges, unless there is a manufacturer defect.
HOW TO RETURN AN ITEM
Your item must be in its original unused condition to be returned unless there is a manufacturer defect. You must return the item within 14 days of your purchase.
Please email info@believeabuddy.com with RETURN in the subject line to request a refund and a reason for your return or exchange.
Please do not mail back your product without emailing us first. Products sent back without email authorization will be refused and you will not receive a refund or exchange. We will email you our shipping address, tracking number, and additional instructions to process your return.
If you received free shipping on your order, the original shipping cost + return shipping cost will be deducted from your refund. Our customer service team will let you know what the total amount is.
Delays: Delivery may vary during holidays or due to postal issues.
3 Key Features for Kids
- CACam A.Verified BuyerRated 5 out of 5 stars1 year agoAmazing bear for my niece
My niece absolutely loves her Believe-A-Buddy Bear! My sister is a elementary school teacher so she understands the importance of daily positive affirmations, and the Winston bear is a great way of doing that with my two-year-old niece and sister!
- NGNaomi G.Verified BuyerRated 5 out of 5 stars1 year agoFlown to Australia!
This bear is the most amazing creation for children. Our Winston is a bit of a traveler. He landed in Seattle and took a massive plane ride to Australia via Tokyo because we had to have one. I gifted it to my nephew as a late birthday present and a few days later he came in massive use as he started his unknown 4 + week battle in hospital. He is still there with Winston by his side today. We’re so greatful for him and this amazing idea Cat has created.
- SStephVerified ReviewerRated 5 out of 5 stars1 year agoThe BEST gift for the littles in your life
I just purchased my THIRD Believe a Buddy for my Goddaughter for Christmas.
1) The concept of teaching children affirmations and mindfulness is incredible and SO needed in our world
2) The quality of the Believe a Buddy is top-notch. Winston is not only adorable but so well made and incredibly soft
3) Cat’s mission and the values behind Believe a Buddy is something I am so proud to support and stand behind spreading the magic. I even bought one for myself ❤️
- DHDiane H.Verified ReviewerRated 5 out of 5 stars2 years agoLove this concept
Believe a buddy is such an impactful toy for children. What kid doesn't want a teddy bear?! Plus the positive affirmation aspect is such a helpful tool in teaching children how to love themselves and others. Thank you Cat for helping better our future!
- NNicoleVerified BuyerRated 5 out of 5 stars2 years agoPerfect stuffed friend
My daughter loves her Believe A Buddy! She takes her everywhere except school, which she places her at a chair next to my desk to keep me company. ☺️ She always looks forward to changing her affirmation each week, and proudly exclaims the one she chose.
