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$62.00 Regular price $52.70
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🎁 The perfect gift for kids 3+


Winston - Large 13" Tall Soft Plush Bear

52 Affirmation cards

Plush heart pouch to hold the affirmation cards

Ages 3+

Believe a Buddy is an interactive, powerful affirmation bear that helps children empower, motivate, achieve goals and believe in themselves. The magical Believe a Buddy gives children the power to change their negative thinking patterns and replace them with positive thinking patterns. Believe a buddy assists daily in a new belief system reaffirming positivity and mindfulness back into a child's life. Most importantly, Believe a Buddy helps build and boost confidence.

Believe a Buddy inspires children to wake up start their day with intention. The affirmation cards can be pulled daily in the house before the kids go off to school, in the classroom, hospital setting or anywhere a child may be.

Believe a Buddy is a versatile toy that can be used all year long in any environment.

Rated 5.0 out of 5 stars
Based on 38 reviews
Total 5 star reviews: 38 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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38 reviews
  • CA
    Cam A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Amazing bear for my niece

    My niece absolutely loves her Believe-A-Buddy Bear! My sister is a elementary school teacher so she understands the importance of daily positive affirmations, and the Winston bear is a great way of doing that with my two-year-old niece and sister!

  • NG
    Naomi G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Flown to Australia!

    This bear is the most amazing creation for children. Our Winston is a bit of a traveler. He landed in Seattle and took a massive plane ride to Australia via Tokyo because we had to have one. I gifted it to my nephew as a late birthday present and a few days later he came in massive use as he started his unknown 4 + week battle in hospital. He is still there with Winston by his side today. We’re so greatful for him and this amazing idea Cat has created.

  • S Profile picture for Steph
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    The BEST gift for the littles in your life

    I just purchased my THIRD Believe a Buddy for my Goddaughter for Christmas.

    1) The concept of teaching children affirmations and mindfulness is incredible and SO needed in our world

    2) The quality of the Believe a Buddy is top-notch. Winston is not only adorable but so well made and incredibly soft

    3) Cat’s mission and the values behind Believe a Buddy is something I am so proud to support and stand behind spreading the magic. I even bought one for myself ❤️

  • DH Profile picture for Diane logo
    Diane H.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Love this concept

    Believe a buddy is such an impactful toy for children. What kid doesn't want a teddy bear?! Plus the positive affirmation aspect is such a helpful tool in teaching children how to love themselves and others. Thank you Cat for helping better our future!

  • N
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Perfect stuffed friend

    My daughter loves her Believe A Buddy! She takes her everywhere except school, which she places her at a chair next to my desk to keep me company. ☺️ She always looks forward to changing her affirmation each week, and proudly exclaims the one she chose.

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Step 1.) To start give Believe a Buddy a big hug to activate his magical powers!

Step 2.)  Next, take a few long, deep breaths with your child. This is a moment to teach your child to take a break from the world. Sitting in stillness for just a few moments before grabbing the Affirmation Card Deck will work wonders for the process.

Step 3.) Now you can grab the Affirmation Card Deck and start shuffling the cards. While shuffling the Affirmation Deck you can tell your child to close their eyes and ask

Believe a Buddy a question. Here is an example of questions your child can ask: 

What affirmation will help me have a magical day? 

What do I need to know to empower myself today?

Step 4.) Your child can repeat the question in their mind or say it out loud while you shuffle the

cards. Stop shuffling when your child says stop. Or if you spread your cards out face down have

your child pick a card.

What do I need to know to empower myself today?

Step 5.) Pick the card up and tell your child to read the affirmation out loud 3 times! After repeating the affirmation, your child can take the affirmation card and put it in Believe a Buddy’s belly.

Step 6.) You can leave Believe a Buddy out where your child can see it and encourage your child

to repeat the affirmation throughout the day as many times as they want. We highly recommend sharing your affirmation and spreading Believe a Buddy’s magic with all of your friends and family!