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$62.00 Regular price $55.80
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🎄🎁 The perfect gift for kids 3+


Winston - Large 13" Tall Soft Plush Bear

52 Affirmation cards

Plush heart pouch to hold the affirmation cards

Ages 3+

Believe a Buddy is an interactive, powerful affirmation bear that helps children empower, motivate, achieve goals and believe in themselves. The magical Believe a Buddy gives children the power to change their negative thinking patterns and replace them with positive thinking patterns. Believe a buddy assists daily in a new belief system reaffirming positivity and mindfulness back into a child's life. Most importantly, Believe a Buddy helps build and boost confidence.

Believe a Buddy inspires children to wake up start their day with intention. The affirmation cards can be pulled daily in the house before the kids go off to school, in the classroom, hospital setting or anywhere a child may be.

Believe a Buddy is a versatile toy that can be used all year long in any environment.

Rated 5.0 out of 5 stars
Based on 26 reviews
Total 5 star reviews: 26 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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26 reviews
  • DH Profile picture for Diane logo
    Diane H.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Love this concept

    Believe a buddy is such an impactful toy for children. What kid doesn't want a teddy bear?! Plus the positive affirmation aspect is such a helpful tool in teaching children how to love themselves and others. Thank you Cat for helping better our future!

  • N
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Perfect stuffed friend

    My daughter loves her Believe A Buddy! She takes her everywhere except school, which she places her at a chair next to my desk to keep me company. ☺️ She always looks forward to changing her affirmation each week, and proudly exclaims the one she chose.

  • A
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Absolutely Recommend

    I’ve been working hard to teach my daughter the importance of positive affirmations and Believe A Buddy has been a huge help and tool!

  • MC Profile picture for Michael logo
    Michael C.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    amazing way to give back…

    Positive affirmations are a powerful tool for cultivating a positive mindset and self-belief. By repeating positive statements about ourselves and our goals, we can rewire our thoughts and boost self-confidence. Incorporating daily affirmations into your routine can lead to increased optimism and motivation, making it easier to tackle challenges and achieve personal growth. So, when I discovered the story behind “Believe a Buddy,” I bought a few to share with others as donations to those n need.

  • L
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    World Changing

    Believe a Buddy is such an amazing toy for children! I have seen the magic work first hand on multiple different occasions with multiple different children and personality types. The way the little ones stop to think about mindfulness and gratitude is something the world needs more of! We are only as good as our future generations and this bear is going to change the world! I can’t wait to see the lasting impact Winston brings.

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Step 1.) To start give Believe a Buddy a big hug to activate his magical powers!

Step 2.)  Next, take a few long, deep breaths with your child. This is a moment to teach your child to take a break from the world. Sitting in stillness for just a few moments before grabbing the Affirmation Card Deck will work wonders for the process.

Step 3.) Now you can grab the Affirmation Card Deck and start shuffling the cards. While shuffling the Affirmation Deck you can tell your child to close their eyes and ask

Believe a Buddy a question. Here is an example of questions your child can ask: 

What affirmation will help me have a magical day? 

What do I need to know to empower myself today?

Step 4.) Your child can repeat the question in their mind or say it out loud while you shuffle the

cards. Stop shuffling when your child says stop. Or if you spread your cards out face down have

your child pick a card.

What do I need to know to empower myself today?

Step 5.) Pick the card up and tell your child to read the affirmation out loud 3 times! After repeating the affirmation, your child can take the affirmation card and put it in Believe a Buddy’s belly.

Step 6.) You can leave Believe a Buddy out where your child can see it and encourage your child

to repeat the affirmation throughout the day as many times as they want. We highly recommend sharing your affirmation and spreading Believe a Buddy’s magic with all of your friends and family!