Our vision is to empower children to believe in themselves and their abilities through positive affirmations. We believe that every child has the potential to achieve greatness, and our toy is designed to help them unlock that potential by teaching children to speak positive affirmations and believe in themselves. We hope to inspire a generation of confident and resilient individuals who are ready to believe in themselves and take on the world. Believe a Buddy is more than just a luxuriously soft teddy bear, it's a tool to building self-esteem and fostering a growth mindset. We envision a world where every child has the opportunity to develop a strong sense of self-worth and confidence and we're committed to making that vision a reality, one Believe a Buddy at a time.